deValence

Reorganization of brand museum of The House of The Laughing Cow is our first collaboration with architecture office Encore Heureux. Architects entirely changed space allocation with the creation of a cooking workshop, a coffeeshop, a shop and a green parvis. We designed visual identity, visual communication and signage, structured on the creation of a typeface we named MVQR, that synthetizes and reinterprates the Laughing Cow brand types history.