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institut supérieur des arts de Toulouse, visual identity

The "institut supérieur des arts de Toulouse" (isdaT) [Toulouse higher institute of arts] is the result of the unification of the "École supérieure des beaux-arts" [Higher school of visual arts] and the "Centre d’études supérieures de musique et de danse de Toulouse" [Toulouse Center for higher studies of music and dance]. In 2012, Yves Robert invited us to create a new visual identity for the school. It was necessary to consider both entities, visual arts on one side, and performing arts on the other. One common logotype and one common charter, adaptable in two colors, allow to identify both entities: common identity is in black and white, while blue is used to identify visual arts and red for performing arts. We also designed the school website and all communication tools still used in the school.