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Dada

In 2005, we designed the catalogue for the “Dada” exhibition at the Pompidou Centre. The curator Laurent Lebon’s idea for the book was that of a directory, organized alphabetically and printed on a rotary press on newsprint. It is modular in structure, making it possible to accommodate the wide diversity of images at the same time as creating a visual rhythm. Consisting of over one thousand pages, the imposing volume is wrapped around with the four letters DADA. We created a special typographical character for this project, later known as Dada Grotesk, the design derived from Aurora, a font used in the early twentieth century by the Dadaists. Dada Grotesk was an integral part of the exhibition’s identity. An archive box was also designed to contain and protect the catalogue.

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