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Aéroville

In 2010, Philippe Chiambaretta, architect in charge of the conception of Aéroville shopping center, commissioned us to design the building’s frontage cladding. This 84 000 m2 building, on the edge of Roissy-Charles-de-Gaulle airport, has a frontage’s size of 1.2 km long by 6 meters high. This project’s issue was to create an appropriate design for the building’s structure — an inner mirror-wall superposed with a glass skin, and to make it visible from a certain distance. We designed a modular typeface made of dots, able to be divided in two components: one part of the letter is printed on the inner wall, and the other one on the outer glass membrane. Each letter of the word « Aéroville » is in this way repeated and composes a pattern, covering each building frontage, creating a polymorphic cladding and an optical illusion of moving image for the person turning around the shopping center.

photographs : Jean-Philippe Mesguen